Get your marketing & CRM analytics and event tracking implementation audited for malpractices. Identify opportunities for improvement.
Make sure your click stream and conversion events are being sent just as you anticipated. Stop bad data before it breaks your decision making.
Get your user journey and CRM data architecture mapped. Easy visuals to align your team and help you develop an economic model.
Fill important documentation gaps. Record of taxonomies and oversight into which data pipelines support core capabilities.
We will run through a series of questions to make sure we've understood your requirements.
This also serves to help us understand more about your business, the tools you are using, and the mission critical use cases your data pipelines need to support.
Provide us access to your analytics systems and CRM.
We will work with you to understand their status as well as identify any opportunities for additional data collection.
You’ll get a detailed report in 10 working days, as well as a debrief workshop to ensure you have understood the results.
This also serves us an opportunity to highlight next steps and how we could continue supporting you.
Ensure you systems can capture, store, and surface data driven insight about your marketing and sales. Ready the organisation for performance results.
A Tracking Plan is a data spec outlining the events and properties you intend to collect across your data Sources. It is a living and breathing document that helps clarify what events to track, where those events need to go in the code base, and how those events drive value from a business perspective.
Our core audit is tool agnostic. That said, we can ensure you understand how industry leaders are leveraging their Google Analytics in combination with CRMs like Hubspot or Pipedrive. We also frequently investigate tag managers like GTM, customer data infrastructure tooling like Segment, or paid acquisition tools like Google Ads and Facebook ads.
Once we understand the business case and the capabilities you need to hit targets, we'll check your systems end-to-end. Apart from the obvious things like basic website tracking, we can also check that your event tracking is working, as well as any custom solutions such as cross domain tracking. We can also ensure your attribution and deal flow will show you the money shot.
Not a problem. We'll help you align on best practises and coach you from the get-go to establish the right mindset. And if you want us to implement your analytics technologies, we can take care of the entire project.
Absolutely! Many of our customers increase their revenue by 50%-100% after they double down on the channels that actually drive sales.
Book a strategy call to find out what Unvanity can do for you.