A successful tracking strategy requires we align data assets against business goals, improve data integrity and deliver actionable insight you can trust.
Get access to experienced implementation experts who can fix or add the critical components that will help drive business growth and improve decision making.
Let us implement your tracking plan, or we can support your marketing team to efficiently fix or add the critical tracking to support insight and boost ROI.
Enrich your decision making models with a complete view of the customers journey, who they are, and key data to drive hyper personalisation and advanced segmentation.
We will run through a series of questions to make sure we've understood your requirements.
This also serves to help us understand more about your business, the tools you are using, and the mission critical use cases your data pipelines need to support.
Provide us access to your analytics systems and CRM.
We’ll work on them to implement data collection to drive new insight and growth.
We will work in sprints or to pre-defined scope, and test everything works as intended to ensure your investments will capture maximum value return.
This also serves us an opportunity to help you select the right tools for the job, upskill your team, and discover the best way to support you going foward.
They say that 50% of all marketing is waste... the challenge is finding exactly which half. It's not just optimisations of ROAS that upgraded tracking can bring to the table. But if you want to reach data nirvana with AI solutions, you will first need to get the basics right and improve data integrity. It's time we captured data the right way. Starting with the business goals and requirements in mind.
For performance results we need to ensure you can attribute revenue to the correct channels and campaigns. This might already be the case and if so, we can move on to advanced segmentation for example. Unless you have very specific scope, it's usually a good idea to start by auditing your systems to ensure we add visibility where you need it to drive the business forward.
We're pretty tool agnostic. You'd be surprised how many analytics tools you can send event tracking too with a tag manager like Google Tag Manager (GTM). That said, we really enjoy helping sales and marketing get performance results from using tools like Google Analytics, Facebook Analytics, Mixpanel and Segment. For integrations, we thing Google Cloud Functions are pretty neat. That's how we've integrated MailerLite and Segment our end, so we can send data to hundreds of destinations with just a few clicks.
On a fundamental level, our implementations provide essential data flows to support core capabilities. Things like revenue attribution to help you invest into the right marketing mix, data enrichment to power advanced segmentation, and commercial strategy validation are all top of mind.
Not a problem. We'll help you align on best practises and coach you from the get-go to establish the right mindset. And if you want us to build your reporting suite or support with ongoing business analysis, we can take care of that too
Absolutely! Many of our customers increase their revenue by 50%-100% after they double down on the channels that actually drive sales.
Book a strategy call to find out what Unvanity can do for you.